Shopwell is a mobile app and platform designed to help users understand what’s in their food. Originally just for allergies, Shopwell has evolved to offer every shopper personalized nutrition based on their diet, allergies, health concerns, likes, and dislikes. I worked to redesign and evolve the V1 version of the app, giving it an updated UI and cleaning up underused features.
WEB DESIGN • ILLUSTRATION • STYLE GUIDE • EMAIL TEMPLATES • BANNER ADS • SOCIAL CAMPAIGNS • ANIMATED VIDEOS
Hipmunk is a travel booking website and app designed to take the agony out of planning travel. Letter Kay used Hipmunk's existing chipmunk mascot as the starting point to craft Hipmunk's playful brand.
Hipmunk needed to differentiate itself in the very busy travel industry. The solution was to create a unique UI for the product and craft a message around alleviating agony. Hello Hipmunk is a collection of bots designed to let Hipmunk do your searching for you. Hello Calendar, for example, syncs with your Google Calendar to notify you to book your travel based on the events on your calendar. Hello Messenger allows your to talk to Hipmunk via Facebook Messenger.
Infographics are a great way to boost a news story's appeal. Here's an example of my work in the LA Times.